Mxit

Article summary

Mxit (pronounced "mix it") was a free instant messaging application developed by Mxit (Pty) Ltd. in South Africa that ran on over 8,000 devices, including feature phones, Symbian S60, Android, BlackBerry, iPhone, iPad, Windows Phone and tablets. Led by Alan Knott-Craig Jnr, Mxit had 7.4 million monthly active subscribers in July 2013, of which 6.3 million were South Africans. The company announced its closure in a statement on October 23, 2015. All of the company's intellectual property and technology assets were donated to The Reach Trust, an independent public benefit organisation, led by Andrew Rudge. While initially the organisational changes did not affect the mobile social network, and users were still able to access and use all its services, in September 2016 it was announced that the service would be closing on September 30.

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