Nimbit

Nimbit, Inc. was an American company offering sales and marketing services for independent musicians, independent record labels and other organizations. It offered a web-based, direct-to-fan system, including a virtual storefront, which allows users to sell music and merchandise on Facebook and other websites, and tools for users to perform fundraising campaigns. Nimbit was acquired by ProSonus in 2018 and closed on December 9, 2020.

Nimbit, Inc. was an American company offering sales and marketing services for independent musicians, independent record labels and other organizations. It offered a web-based, direct-to-fan system, including a virtual storefront, which allows users to sell music and merchandise on Facebook and other websites, and tools for users to perform fundraising campaigns. Nimbit was acquired by ProSonus in 2018 and closed on December 9, 2020. ==History== ==Services== ===User profiles=== Nimbit users are provided with an online interface to create a profile for themselves, including any promotional photos or videos, and a calendar of their public events. In addition, the profile provides access to the corresponding store for their music and merchandise. ===Sales and tips=== Nimbit provides virtual storefronts, which users can leverage for selling directly to fans. These storefronts can be embedded onto external websites. In addition, Nimbit provides means for including connections to these storefronts within other social networking websites, such as Facebook, Jango, PledgeMusic, and Fanbridge. Users can sell both digital and physical products from these virtual storefronts, and customers can also provide additional money to them in the form of "tip jar" contributions. Since June 2013, storefronts can be displayed in English, French, German, or Spanish, and allow users to sell in their local currency. Nimbit storefronts utilize PayPal, allowing them to accept purchases via PayPal or credit card, in any of PayPal's supported currencies. Nimbit users have the option to define split payments, whereby an existing PayPal account can be set to automatically receive a custom percentage of profits from the storefront. Users also have the ability to create UPCs for the products on sale and submit the resulting sales to Nielsen SoundScan for tracking. ===Marketing and promotion=== Nimbit's "Promotion Tool" provides the means for users to share details of specific promotions via Facebook, Twitter, Email, and embedded components on other websites. The tool includes options for embedded video, embedded audio and links to free or discounted content on the user's virtual storefront. In September 2012, the tool's functionality was expanded to include an automatic follow-up, which would encourage customers who accessed the original promotion to make another purchase. ===E-tickets=== In addition to music and merchandise, users can also sell e-tickets to events from the Nimbit virtual storefront. Tickets can be added to the storefront once the corresponding event has been added to the user's event calendar. ==Partnerships== ASCAP and Nimbit have partnered since 2004 to offer "ASCAP Web Tools" for ASCAP members. PledgeMusic and Nimbit partnered in October 2011 to create "PledgeStore", so that users can have a Nimbit virtual store appear on their PledgeMusic page once their pledge goal has been met, providing ways for customers to continue contributing to the campaign and access additional content. This included functionality for users to sign up for the service directly from their PledgeMusic dashboard. Jango and Nimbit partnered in June 2012 to offer the "Nimbit Store for Jango", allowing users to have a Nimbit store page visible on their Jango profile, and providing the functionality for them to sign up for the service from directly within Jango. ==References==

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