Omaze
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Omaze is a for-profit entertainment company that partners with charities in fundraising events. To enter the draw for the prizes, customers purchase an entry or subscribe, with a percentage of sales going to charity. Businessmen Matthew Pohlson and Ryan Cummins established the organisation in the US in 20121. It initially specialised in celebrity-experience draws, before switching focus to UK house draws in 2020. Omaze has raised more than $300 million for charities as of August 2026.
Omaze is a for-profit entertainment company that partners with charities in fundraising events. To enter the draw for the prizes, customers purchase an entry or subscribe, with a percentage of sales going to charity. Businessmen Matthew Pohlson and Ryan Cummins established the organisation in the US in 2012. It initially specialised in celebrity-experience draws, before switching focus to UK house draws in 2020. Omaze has raised more than $300 million for charities as of August 2026.
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