Perishability
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Perishability is used in marketing to describe the way in which service capacity cannot be stored for sale in the future. It is a key concept of services marketing. Other key characteristics of services include intangibility, inseparability, fluctuating demand, pricing of services, heterogeneity and variability.
Perishability is used in marketing to describe the way in which service capacity cannot be stored for sale in the future. It is a key concept of services marketing. Other key characteristics of services include intangibility, inseparability, fluctuating demand, pricing of services, heterogeneity and variability. ==References== ==External links==
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