Lesson plan

Pollara

Pollara Strategic Insights is a Canadian public opinion and market research firm. Founded as Insight Canada Research in 1985 by Chairman Michael Marzolini, the company name was changed in 1997 to Pollara. In 2007, the company was re-branded as Pollara Strategic Insights, although it is still commonly referred to as Pollara. Pollara is a full-service research firm active in all sectors and disciplines. It provides custom quantitative and qualitative research as well as a suite of proprietary research models and syndicated studies. Pollara was the pollster to the Liberal Party of Canada in its majority government winning election campaigns in 1993, 1997 and 2000. Pollara has been frequently cited by Canadian media on the public opinions of Canadians with regard to socioeconomic, healthcare, mental health, foreign affairs and political issues for decades. Pollara is a member of the Canadian Research Insights Council (CRIC).[https://www.canadianresearchinsightscouncil.ca/member-directory/]

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Article summary

Pollara Strategic Insights is a Canadian public opinion and market research firm. Founded as Insight Canada Research in 1985 by Chairman Michael Marzolini, the company name was changed in 1997 to Pollara. In 2007, the company was re-branded as Pollara Strategic Insights, although it is still commonly referred to as Pollara. Pollara is a full-service research firm active in all sectors and disciplines. It provides custom quantitative and qualitative research as well as a suite of proprietary research models and syndicated studies. Pollara was the pollster to the Liberal Party of Canada in its majority government winning election campaigns in 1993, 1997 and 2000. Pollara has been frequently cited by Canadian media on the public opinions of Canadians with regard to socioeconomic, healthcare, mental health, foreign affairs and political issues for decades. Pollara is a member of the Canadian Research Insights Council (CRIC).[https://www.canadianresearchinsightscouncil.ca/member-directory/]

Key claims

  1. date of foundation: 1985 — source: Wikipedia · confidence 0.95

Discussion questions

  1. Summarise the article in your own words. Which single claim would you verify first, and why?
  2. The record states that the date of foundation is "1985". What evidence would count against this claim?
  3. Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
  4. If two sources disagreed about one of these facts, what would you need in order to trust one over the other?

Bibliography

  1. Wikipedia https://en.wikipedia.org/w/index.php?oldid=1274333719

Key claims and bibliography are generated from the same tracked claims and sources as the article page.