Lesson plan

Quechup

Quechup (kway-chup) was a social networking website that came to prominence in 2007 when it used automatic email invitations for viral marketing to all the e-mail addresses in its members' address books. This was described as a "spam campaign" and raised a great deal of criticism.

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Article summary

Quechup (kway-chup) was a social networking website that came to prominence in 2007 when it used automatic email invitations for viral marketing to all the e-mail addresses in its members' address books. This was described as a "spam campaign" and raised a great deal of criticism.

Key claims

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Discussion questions

  1. Summarise the article in your own words. Which single claim would you verify first, and why?
  2. Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
  3. If two sources disagreed about one of these facts, what would you need in order to trust one over the other?

Bibliography

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Key claims and bibliography are generated from the same tracked claims and sources as the article page.