Readymag

Article summary

Readymag is an American company that develops browser-based, no-code design platform with the same name, that facilitates the creation of websites, digital portfolios, presentations, and online publications. Readymag is noted for its animation and interaction features, enabling designers to create scroll effects, transitions, overlays, and complex multi-step interactions without coding. TechCrunch has described the platform as a 'hybrid solution' between template-driven site builders and developer-centric platforms due to its combination of tools and a freeform editor. The platform provides users with detailed controls for adjusting text elements, including ligatures, variable fonts, stylistic sets, fractions, and small capitals. These features are often highlighted as core to the platform's functionality, with an emphasis on providing flexibility and precision in type design. It also supports freeform, editorial-style storytelling and animations, positioning itself between entry-level builders and developer-intensive platforms. The company maintains an online editorial section that publishes digital content and projects. The content often features visually focused layouts and media using the platform's design tools.

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