Recontextualisation

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Recontextualisation is a process that extracts text, signs or meaning from its original context (decontextualisation) and reuses it in another context. Since the meaning of texts, signs and content is dependent on its context, recontextualisation implies a change of meaning and redefinition. The linguist Per Linell defines recontextualisation as: "the dynamic transfer-and-transformation of something from one discourse/text-in-context ... to another." Scholars have theorized a number of theoretical conceptions of recontextualisation, each highlighting different aspects of the reusing of texts, signs, and meaning from its original context.

Recontextualisation is a process that extracts text, signs or meaning from its original context (decontextualisation) and reuses it in another context. Since the meaning of texts, signs and content is dependent on its context, recontextualisation implies a change of meaning and redefinition. The linguist Per Linell defines recontextualisation as: "the dynamic transfer-and-transformation of something from one discourse/text-in-context ... to another." Scholars have theorized a number of theoretical conceptions of recontextualisation, each highlighting different aspects of the reusing of texts, signs, and meaning from its original context.

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