Reverse mirror

Article summary

In television (typically sports broadcasting), a reverse mirror refers to a situation in which two national television channels have their signals split regionally, such that each of two programs will be available in all (or almost all) regions on one of the two channels, but will not air on the same channel in both regions. As an example, consider the following situation: * Two games, Game 1 and Game 2, are being played simultaneously. The broadcast rights to both games are owned by the same company, which also controls both Channel A and Channel B, and there are no restrictions on airing both games in the same location. * Channel A reaches more viewers than Channel B (for example, Channel A may be a broadcast network whereas Channel B might be a cable channel). Alternatively, other considerations, such as Canadian simultaneous substitution regulations, may make it more advantageous for Channel A to carry a particular game in a particular region. * In Region X, Game 1 is determined to be of greater interest to viewers (or more advantageous to air on Channel A), while in Region Y, the same applies to Game 2. Then in Region X, Game 1 will air on Channel A, and Game 2 will air on Channel B. In Region Y, these will be reversed: Game 2 will air on Channel A, and Game 1 will air on Channel B.…

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