RVCA
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RVCA is an Orange County, California–based clothing company owned by Authentic Brands Group. RVCA (pronounced “rew-kah”) is an Orange County, California–based clothing and lifestyle brand whose identity brings together Southern California surf and skate culture with contemporary art, music, fashion, and combat sports. Its Artist Network Program (ANP) provides a continuing platform for established and emerging artists alongside the brand’s athletes and advocates. RVCA remains active under Authentic Brands Group and is operated through licensing and distribution partners in different markets.
RVCA is an Orange County, California–based clothing company owned by Authentic Brands Group. RVCA (pronounced “rew-kah”) is an Orange County, California–based clothing and lifestyle brand whose identity brings together Southern California surf and skate culture with contemporary art, music, fashion, and combat sports. Its Artist Network Program (ANP) provides a continuing platform for established and emerging artists alongside the brand’s athletes and advocates. RVCA remains active under Authentic Brands Group and is operated through licensing and distribution partners in different markets.
Etymology
The name RVCA is pronounced “rew-kah,” rather than as the individual letters R-V-C-A. The logotype for RVCA portrays the letter A without a crossbar, resembling an uppercase lambda (Λ). The name resembles the Greek ρούχα (uppercase: ΡΟὙΧΑ; ) which means 'clothes' in English. The RVCA logo is based on the two chevrons, the V & the A, representing the brand's ethos "The Balance of Opposites" as stated by RVCA founder PM Tenore.
See also
Mixed martial arts clothing
References
External links
RVCA.com Boardriders Inc.
Text derived from https://en.wikipedia.org/w/index.php?oldid=1376962105 under CC BY-SA 4.0; modifications have been made.