Schuh

schuh ( ) is a footwear retailer based in Livingston, West Lothian, Scotland. As of August 2026, schuh was operating with 109 stores in the United Kingdom and Ireland. The company is predominantly a branded shoe stockist, selling over 80 brands, including: Converse, Vans, UGG, Nike, Adidas as well as its own schuh label.

schuh ( ) is a footwear retailer based in Livingston, West Lothian, Scotland. As of August 2026, schuh was operating with 109 stores in the United Kingdom and Ireland. The company is predominantly a branded shoe stockist, selling over 80 brands, including: Converse, Vans, UGG, Nike, Adidas as well as its own schuh label. ==History== , Scotland.]] ==Company information== schuh HQ and distribution centre is in Livingston, Scotland with a Press Office and design studio in London. There are additional distribution centres and warehouses in England and Ireland. schuh trades profitably from their 100+ high street stores and their website. schuh had a turnover of £233 million in 2012/2013 generating a profit of £25.6 million. The company has a website with an emphasis on "mobile first approach". ==schuh | kids== 2012 saw the launch of : the first expansion of the schuh brand since the company was acquired by Genesco in June 2011. Previously schuh had sold a limited range of junior sized footwear in branches and online. Since launch, the store concept has proved extremely popular, receiving industry recognition with a POPAI interiors award in 2013. schuh | kids is now available in all stores as well as online. ==Products== schuh is predominantly a branded footwear stockist selling popular brands like Converse, Adidas, Vans, Nike and UGG Australia as well as less known and more niche brands, and also the schuh own brand label which are designed by an in-house team of shoe designers. The schuh brand aspires to represent current fashion looks and trends. Besides footwear schuh also stocks shoe care products and accessories including bags, hats and sunglasses. ==Timeline== 1981: opened first store in Edinburgh's North Bridge Arcade. 1982: concession opened in Aberdeen above the city's 'Grand Canyon Clothing Company' on Union Street. 1983: schuh opened in Glasgow on Gordon Street and a second unit opened on North Bridge itself in Edinburgh. 1984: the first English store opened in Newcastle on Grainger Street and a third store opened in Edinburgh on Rose Street. 1985: the store in Glasgow was relocated to Union Street. 1986: a brief branch opened in Queen Street in Glasgow and the Newcastle store relocated to Eldon Square. 1987: only four stores remained (North Bridge and Rose Street in Edinburgh, Eldon Square in Newcastle and Glasgow Union Street) and schuh was taken into the Goldberg family of business. New schuh stand alone stores opened in Aberdeen at the Trinity Centre, East Kilbride in the Princes Mall and Hamilton on Regent Way. 1988: schuh was expanded alongside Wrygges and Wrygges Man within the Goldberg business with stores and concessions across Scotland, Wales and England. New standalone stores opened in Ayr (on High Street), Birmingham (in the Pavillions), Cardiff Queens West, Glasgow (at Parkhead Forge), Hounslow (in the Treaty Centre), Paisley (on the High Street and a sale shop in the Piazza), Southend (in the Royals Centre) and York (on the Stonegate). 1989: at its peak, Goldberg expanded schuh (and concessions within Wrygges and Wrygges Man) to 52 locations (including a new concession store at Merry Hill) however by the year end, 34 would remain. 1990: Goldberg tried to rebrand Wrygges as 'News' and 'ing' with schuh concessions in many locations however fell into administration before summer 1990. The schuh business was restructured with a new management team established in this buy back (six stores were saved - Glasgow Union Street, Edinburgh North Bridge and Rose Street, Aberdeen Trinity Centre, Hamilton Regent Way and Newcastle Eldon Square). A new store opened in Kirkcaldy. 1991: schuh HQ moved to Livingston at Dunlop Square, the Hamilton and Kirkcaldy units were closed and a deal was struck to open two concession styles stores in Glasgow (above Internacionale on Argyle Street) and Edinburgh (above State of Independence on Princes Street). 1992: schuh opened a new store in Dundee on the Cowgate and in Nottingham on Angel Row. 1993: saw the first major high street location in Leeds open on Commercial Street. 1994: new stores opened in Hull (on Whitefriargate), Liverpool (on Church Street) and Manchester (on Market Street). 1995: the concessions in Glasgow and Edinburgh closed (alongside the Rose Street location) and saw flagship branches open on Argyle Street in Glasgow and Frederick Street in Edinburgh as well as a unit in Sheffield on Fargate. 1996: the Nottingham store relocated to Long Row and stores opened in Belfast (on Royal Avenue), Birmingham (on New Street) and Leicester (on Gallowtree Gate). 1997: schuh opened the first Dublin store in the Jervis Centre as well as new units in Norwich (on Castle Street), Cardiff (on Queen Street) and in the Whitgift Centre in Croydon. 1998: new branches opened in Dublin (Liffey Valley), Glasgow (on Sauchiehall Street), Manchester (at the Trafford Centre) and the Leeds unit relocated to Briggate. A concession deal was struck with companies that would merge to become 'd2 Jeans' (Jeans For Sale JFS, Jeanster and Fosters Trading Company) to host schuh products (unstaffed in most locations). 1999: schuh won the first of many fashion awards 2000: new stores opened on O'Connell Street in Dublin, Milton Keynes and in Merry Hill as well as staffed concessions within the clothing chain 'Republic' at Middlesbrough and Derby. 2001: Glasgow, Dundee and Sheffield stores were relocated. A new store was opened at Ocean Terminal in Edinburgh as well as in Kent at Bluewater. New stores also opened in Reading and Southampton. The Croydon store was closed. 2002: schuh launched its own men's footwear label 'Momentum'. New 'Republic' concessions opened and a staffed concession deal was struck in Ulster for six units in the Menarys subchain 'Tempest' to stock women's product. New stores opened in Galway, Lakeside, Meadowhall and Newcastle. The Glasgow store on Union Street was closed. 2003: a franchise store opened in Dubai at the Sahara Centre (and would close the following year). New branches opened in Birmingham, Brighton, Inverness and Oxford. New Republic and Tempest concessions opened. The Leicester store relocated. All concessions within d2 Jeans closed. 2004: schuh opened a new flagship store on Oxford Street in London. A swathe of new Republic and Tempest locations opened. Branches of schuh opened in Crawley, Metro Centre and in Stirling. 2005: new stores opened at the Dundrum centre in Dublin, Maidstone in Kent and in Norwich. 2006: all the Tempest concessions closed as well as a handful of Republic ones (although new locations opened too). Merry Hill unit relocated and new stores opened in Cork, Leeds at White Rose and in Plymouth. 2007: an expansion saw new stores in Derby, Exeter and Limerick on Bedford Row. A new store opened at the Silverburn Shopping Centre in Glasgow. 2008: a second London store opened in the Westfield London development at White City as well as the Foyleside Centre in Ulster, Bristol and in Cambridge. Many quieter concession locations within Republic were closed. 2009: The schuh welly exchange appeared at five UK festivals and the company won a UK Festival award for Best Brand Activation. There were new stores in Sunderland, Swansea and at the Blanchardstown centre in Dublin. The final two Republic concessions opened in Chester and at the Glasgow Fort retail park. 2010: schuh opened a ‘hometown’ store in Livingston at the Elements centre. New stores opened in Cheltenham and Peterborough and the Newcastle Eldon Square store relocated. 2011: schuh celebrated its 30th year with a huge company wide celebration, several new stores opened (Bournemouth, Guildford, London at Stratford, Portsmouth, Watford and Wigan), the Market Street store in Manchester was relocated and schuh was brought in to the USA corporation Genesco umbrella of businesses. 2012: schuh | kids was launched in Glasgow at Braehead as well as in Liverpool and Lakeside. New stores opened in Bath, Bristol, Cardiff, Chester, Colchester, Dublin (at Swords), Glasgow (at Braehead), London (at Wood Green and Brent Cross), Liverpool, Solihull, Truro and Warrington. 2013: the longstanding 'founding' store on North Bridge in Edinburgh was closed. Republic fell into administration and all schuh concessions immediately closed. Ten locations received temporary 'schuh pop-up' stores (Basingstoke, Blackburn, Carlisle, Doncaster, Gloucester, Hanley, Luton, Middlesbrough, Nuneaton and Swindon) and all would receive a new schuh store except Middlesbrough and Gloucester within a year. New stores opened at Glasgow Fort (including a schuh | kids store), Edinburgh (at the Gyle Centre), Hull, Jersey, London (at Canary Wharf, Kingston and Marble Arch), Teesside, West Bromwich, Whiteley, Wolverhampton and York). The Stirling store relocated. 2014: new stores opened in Bexleyheath, Birmingham Fort and London at Covent Garden. The final 'schuh pop-up' stores closed. 2015: schuh opened its first stores outside of the UK and Republic of Ireland in the Centro shopping centre in Oberhausen, Germany. Two more followed in Ruhr Park and Essen. New schuh | kids stores opened in Plymouth, Norwich and Brighton. New branches of schuh opened in Hastings, High Wycombe, Newbury, Salisbury, St. Albans and Windsor. Second stores opened in York and Limerick and the Leeds store at White Rose relocated. 2016: Nottingham, Aberdeen and Dundee stores relocated. New stores opened in Bradford, Chelmsford, Coventry, Harrow, Newport and Romford. schuh returned to Hounslow for the first time since the Goldberg years. New schuh | kids locations opened in Belfast, Bluewater, London Stratford and Metro Centre. 2017: the original Cardiff store closed. New schuh | kids stores opened in Glasgow St. Enoch Centre, Leeds at White Rose and Meadowhall. New stores opened in Guernsey, London at Tottenham Court Road and Rushden Lakes. 2018: the Oxford store relocated and opened alongside a new schuh | kids store. The Edinburgh store at Ocean Terminal was relocated to Fort Kinnaird with a schuh | kids store too. The Lakeside store was given the same treatment and received another new schuh | kids store. A new schuh | kids unit also opened in Bristol and a schuh store in Eastbourne was opened. 2019: all three German stores were closed but a web presence continued. The longstanding Glasgow store on Sauchiehall Street was relocated to Buchanan Galleries. 2020: schuh successfully navigated the covid-19 pandemic lockdowns and closed stores in Coventry, Liverpool, London and Newport. 2021: the Livingston store received a new schuh | kids branch next door. The Sheffield city centre and Wolverhampton stores were closed. 2022: the Belfast and Metro Centre stores were relocated. A new schuh | kids opened in the Manchester Trafford Centre and the stores in Harrow and Windsor were closed. 2023: the Inverness Store was relocated to the out of town Shopping Park, Merry Hill received a schuh | kids and a store was opened near Leicester at Fosse Park. 2024: the stores in Hounslow, Luton, Nuneaton and Swindon were closed. schuh returned to London at White City and opened three new stores in Liverpool and Broughton Shopping Parks as well as in Ulster at Rushmere Retail park. 2025: stores in Leeds, Brighton, Limerick, High Wycombe, London Brent Cross and Wigan were closed and the Edinburgh Frederick Street location was moved to a new Scottish flagship store at the St. James Quarter development not far from where the company started at North Bridge in the arcade. 2026: schuh launched the 'do more GOOD' campaign to replace the Purpose Pillars. After closing in Leeds city center the previous year, schuh opened a new store in the Trinity Centre in Leeds. A successful relocation saw schuh move in May 2026 to the Union Square development in Aberdeen. Older and underperforming stores were closed. ==Awards== Winner: Best Footwear Marketing Campaign (Single Shoe Initiative) 2025 Winner: Footwear Retailer of the Year (Eldon Square, Newcastle) 2025 Winner: Footwear Retailer of the Year for schuh | kids (Trafford Centre, Manchester) 2024 Winner: Footwear Retailer of the Year (Queensgate, Peterborough) 2024 Winner: Best Use of Technology (the schuh Club) Drapers Footwear Awards 2023 Winner: Best Footwear Store Design (Manchester Trafford Kids) Drapers Footwear Awards 2023 Winner: Diversity and Inclusion (Disability Equality Purpose Pillar) Drapers Footwear Awards 2022 Winner: Scottish Fashion Awards 2013 ==References==

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