Lesson plan

Simplifydigital

Simplifydigital was founded in 2007 by two ex-Sky senior sales and marketing executives, Charlie Ponsonby and Lawrence Bleach. It owns and operates the UK's largest and fastest growing "triple play" (TV, broadband, home phone) comparison sales platform. The platform is used by Simplifydigital's own branded business and by a number of blue chip retail clients who want to offer broadband switching to their customers. These include: Barclays, Currys, Sainsbury, and Compare the Market. Simplifydigital expanded into the wider home services market in the UK and launched an energy switching app called Voltz, available on Android and iOS, in late 2015. The app allows users to switch energy providers using their mobile. Simplifydigital also planned to launch mobile phone comparison in 2016. Simplifydigital started Simplify Digital Web Services (SDWS) in 2010, to offer sales and retention SaaS to global TV, broadband, home phone and mobile telco companies faced with increasing pressures to attract and retain customers. SDWS works with TalkTalk, EE, Webhelp and others to provide software "plug-ins" to legacy CRM systems, to help contact centre agents sell and retain customers.…

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Article summary

Simplifydigital was founded in 2007 by two ex-Sky senior sales and marketing executives, Charlie Ponsonby and Lawrence Bleach. It owns and operates the UK's largest and fastest growing "triple play" (TV, broadband, home phone) comparison sales platform. The platform is used by Simplifydigital's own branded business and by a number of blue chip retail clients who want to offer broadband switching to their customers. These include: Barclays, Currys, Sainsbury, and Compare the Market. Simplifydigital expanded into the wider home services market in the UK and launched an energy switching app called Voltz, available on Android and iOS, in late 2015. The app allows users to switch energy providers using their mobile. Simplifydigital also planned to launch mobile phone comparison in 2016. Simplifydigital started Simplify Digital Web Services (SDWS) in 2010, to offer sales and retention SaaS to global TV, broadband, home phone and mobile telco companies faced with increasing pressures to attract and retain customers. SDWS works with TalkTalk, EE, Webhelp and others to provide software "plug-ins" to legacy CRM systems, to help contact centre agents sell and retain customers.…

Key claims

  1. date of foundation: 2007 — source: Wikipedia · confidence 0.95

Discussion questions

  1. Summarise the article in your own words. Which single claim would you verify first, and why?
  2. The record states that the date of foundation is "2007". What evidence would count against this claim?
  3. Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
  4. If two sources disagreed about one of these facts, what would you need in order to trust one over the other?

Bibliography

  1. Wikipedia https://en.wikipedia.org/w/index.php?oldid=1359489015

Key claims and bibliography are generated from the same tracked claims and sources as the article page.