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  "lead": "The J. R. Simplot Company (commonly referred to as Simplot) is an agribusiness company headquartered in Boise, Idaho, United States.",
  "body": "The J. R. Simplot Company (commonly referred to as Simplot) is an agribusiness company headquartered in Boise, Idaho, United States. ==Genetically modified potatoes== Simplot developed the genetically modified Innate potato, which was approved by the USDA in 2014 and the FDA in 2015. It is designed to resist blackspot bruising, browning and to contain less of the amino acid asparagine. Asparagine can become acrylamide during the frying of potatoes and is a probable human carcinogen, so reduced levels of it are desirable. The 'Innate' name comes from the fact that this variety does not contain any genetic material from other species (the genes used are “innate” to potatoes). RNA interference is used to “switch off” genes in this case. Simplot hopes that not including genes from other species will assuage consumer fears about biotechnology. The \"Innate\" potato is not a single cultivar, rather, it is a group of potato varieties that have had the same genetic alterations applied using the same process. Five different potato varieties have been transformed, thus creating \"innate\" versions with all of the original traits plus the engineered ones. Ranger Russet, Russet Burbank, and Atlantic potatoes have all been transformed by Simplot, as well as two proprietary varieties. Modifications of each variety involved two transformations, one for each of the two new traits. Food and Water Watch successfully petitioned McDonald's to reject Innate potatoes. ==External links==",
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