Lesson plan

Socialflow

SocialFlow is a social media optimization (SMO) platform for brands and publishers. The company has provided tools to schedule and optimize posting on social networks using real‑time engagement data and proprietary algorithms. SocialFlow’s analysis of how news of the death of Osama bin Laden propagated on Twitter received broad media coverage and discussion about Twitter’s role in journalism. On February 10, 2022, SocialFlow was acquired by digital experience platform Piano Software Inc.

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Article summary

SocialFlow is a social media optimization (SMO) platform for brands and publishers. The company has provided tools to schedule and optimize posting on social networks using real‑time engagement data and proprietary algorithms. SocialFlow’s analysis of how news of the death of Osama bin Laden propagated on Twitter received broad media coverage and discussion about Twitter’s role in journalism. On February 10, 2022, SocialFlow was acquired by digital experience platform Piano Software Inc.

Key claims

No claims recorded.

Discussion questions

  1. Summarise the article in your own words. Which single claim would you verify first, and why?
  2. Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
  3. If two sources disagreed about one of these facts, what would you need in order to trust one over the other?

Bibliography

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Key claims and bibliography are generated from the same tracked claims and sources as the article page.