{
  "id": "enwiki-001366144653",
  "slug": "solution-selling",
  "title": "Solution selling",
  "qid": "",
  "lead": "Solution selling is a type and style of sales and selling methodology. Solution selling has a salesperson or sales team use a sales process that is a problem-led (rather than product-led) approach to determine if and how a change in a product could bring specific improvements that are desired by the customer. The term \"solution\" implies that the proposed new product produces improved outcomes and successfully resolves the customer problem. Business-to-business sales (B2B) organizations are more likely to use solution selling and similar sales methodologies.",
  "body": "Solution selling is a type and style of sales and selling methodology. Solution selling has a salesperson or sales team use a sales process that is a problem-led (rather than product-led) approach to determine if and how a change in a product could bring specific improvements that are desired by the customer. The term \"solution\" implies that the proposed new product produces improved outcomes and successfully resolves the customer problem. Business-to-business sales (B2B) organizations are more likely to use solution selling and similar sales methodologies. ==References==",
  "categories": [
    "22909999",
    "23118434",
    "23603337",
    "24745122",
    "46325332",
    "87802532"
  ],
  "license": "CC BY-SA 4.0",
  "source_uri": "https://en.wikipedia.org/w/index.php?oldid=1366144653",
  "content_hash": "",
  "created_at": null,
  "updated_at": 1785071237.0,
  "claims": [],
  "contradictions": [],
  "confidence": 0.6,
  "csl": {
    "id": "enwiki-001366144653",
    "type": "webpage",
    "title": "Solution selling",
    "author": [
      {
        "family": "Anticloud FZ LLE",
        "literal": "Anticloud FZ LLE"
      }
    ],
    "container-title": "encyclopegia.org",
    "publisher": "Anticloud FZ LLE",
    "publisher-place": "Dubai, United Arab Emirates",
    "URL": "https://encyclopegia.org/a/solution-selling",
    "issued": {
      "date-parts": [
        [
          2026,
          11,
          15
        ]
      ]
    },
    "accessed": {
      "date-parts": [
        [
          2026,
          11,
          15
        ]
      ]
    },
    "license": "CC BY-SA 4.0",
    "DOI": "eo1:enwiki-001366144653",
    "isBasedOn": "https://en.wikipedia.org/w/index.php?oldid=1366144653",
    "note": "Immutable snapshot enwiki-001366144653"
  }
}