Lesson plan
SONCAS
SONCAS is a French acronym for Sécurité - Orgueil - Nouveauté - Confort - Argent - Sympathie. Well known in France, this system was invented to know what motivates a person to buy a product. After the research of a French study it was found that most people are driven by one of these six factors Sécurité - Orgueil - Nouveauté - Confort - Argent - Sympathie that could be translated to Security - Vanity - Novelty/Technology - Comfort - Money - Likeability. This technique is used by sellers to find what motivation a buyer requires to make then buy the product. Another way of using SONCAS is to use every single point to cover all six topics to be sure to make the customer like the product. SONCAS is also linked with the Enneagram of Personality and Maslow's hierarchy of needs.
Article summary
SONCAS is a French acronym for Sécurité - Orgueil - Nouveauté - Confort - Argent - Sympathie. Well known in France, this system was invented to know what motivates a person to buy a product. After the research of a French study it was found that most people are driven by one of these six factors Sécurité - Orgueil - Nouveauté - Confort - Argent - Sympathie that could be translated to Security - Vanity - Novelty/Technology - Comfort - Money - Likeability. This technique is used by sellers to find what motivation a buyer requires to make then buy the product. Another way of using SONCAS is to use every single point to cover all six topics to be sure to make the customer like the product. SONCAS is also linked with the Enneagram of Personality and Maslow's hierarchy of needs.
Key claims
No claims recorded.
Discussion questions
- Summarise the article in your own words. Which single claim would you verify first, and why?
- Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
- If two sources disagreed about one of these facts, what would you need in order to trust one over the other?
Bibliography
No sources recorded.
Key claims and bibliography are generated from the same tracked claims and sources as the article page.