Lesson plan

Spot Runner

Spot Runner was an American advertising and technology company. An automated web-based service, Spot Runner allowed businesses to inexpensively create and air personalized ads in their local markets through a self-service package of commercial production, media planning and ad placement without the assistance of media buyers or advertising agencies. The company was founded in 2003.

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Article summary

Spot Runner was an American advertising and technology company. An automated web-based service, Spot Runner allowed businesses to inexpensively create and air personalized ads in their local markets through a self-service package of commercial production, media planning and ad placement without the assistance of media buyers or advertising agencies. The company was founded in 2003.

Key claims

  1. date of foundation: 2003 — source: Wikipedia · confidence 0.95
  2. date of foundation: 1995 — source: Wikipedia · confidence 0.95

Discussion questions

  1. Summarise the article in your own words. Which single claim would you verify first, and why?
  2. The record states that the date of foundation is "2003". What evidence would count against this claim?
  3. The record states that the date of foundation is "1995". What evidence would count against this claim?
  4. Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
  5. If two sources disagreed about one of these facts, what would you need in order to trust one over the other?

Bibliography

  1. Wikipedia https://en.wikipedia.org/w/index.php?oldid=1373385812

Key claims and bibliography are generated from the same tracked claims and sources as the article page.