Lesson plan
Studio Total
Studio Total was a Swedish marketing and advertising agency in Stockholm and Malmö. They focused primarily on creative PR, such as guerrilla marketing, and have attracted much attention for several campaigns, both locally and globally. Their first assignment was for the National Swedish Touring Theatre, for which the fictional political party "Kulturpartiet" became one of the most successful Swedish PR-campaigns in 2005. On the political theme, Studio Total also stirred up controversy in 2010, when Swedish feminist Gudrun Schyman burned 100,000 kronor (approximately $14,000) in a protest against unequal pay. In 2012 Studio Total won a gold epica for worlds best PR. One of their most noticed campaigns globally is Wall of Sound, the world's biggest iPod speaker for Swedish clothing firm Brothers. In 2010, it won a nomination for "music gadget of the year" at the T3 gadget awards in London.
Article summary
Studio Total was a Swedish marketing and advertising agency in Stockholm and Malmö. They focused primarily on creative PR, such as guerrilla marketing, and have attracted much attention for several campaigns, both locally and globally. Their first assignment was for the National Swedish Touring Theatre, for which the fictional political party "Kulturpartiet" became one of the most successful Swedish PR-campaigns in 2005. On the political theme, Studio Total also stirred up controversy in 2010, when Swedish feminist Gudrun Schyman burned 100,000 kronor (approximately $14,000) in a protest against unequal pay. In 2012 Studio Total won a gold epica for worlds best PR. One of their most noticed campaigns globally is Wall of Sound, the world's biggest iPod speaker for Swedish clothing firm Brothers. In 2010, it won a nomination for "music gadget of the year" at the T3 gadget awards in London.
Key claims
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Discussion questions
- Summarise the article in your own words. Which single claim would you verify first, and why?
- Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
- If two sources disagreed about one of these facts, what would you need in order to trust one over the other?
Bibliography
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Key claims and bibliography are generated from the same tracked claims and sources as the article page.