Lesson plan
Sugging
Sugging is a term used in market research, which denotes promoting and selling under the guise of research. This happens when organisations build databases and solicit sales claiming to be conducting market research. In a genuine market research, individual respondents have guaranteed anonymity and is not used for sales or other purposes. It is generally considered an unethical practice, and is strictly prohibited by trade groups such as American Association for Public Opinion Research, Insights Association, Marketing Research Association, and Market Research Society.
Article summary
Sugging is a term used in market research, which denotes promoting and selling under the guise of research. This happens when organisations build databases and solicit sales claiming to be conducting market research. In a genuine market research, individual respondents have guaranteed anonymity and is not used for sales or other purposes. It is generally considered an unethical practice, and is strictly prohibited by trade groups such as American Association for Public Opinion Research, Insights Association, Marketing Research Association, and Market Research Society.
Key claims
No claims recorded.
Discussion questions
- Summarise the article in your own words. Which single claim would you verify first, and why?
- Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
- If two sources disagreed about one of these facts, what would you need in order to trust one over the other?
Bibliography
No sources recorded.
Key claims and bibliography are generated from the same tracked claims and sources as the article page.