Lesson plan
Super Greg
Super Greg is a fictional DJ created by copywriter Linus Karlsson and creative director Paul Malmström for the Minneapolis advertising agency Fallon McElligott as part of a viral marketing campaign for American jeans company, Lee Jeans in 1999. The campaign launched with a one-page website (www.supergreg.com) and culminated in a TV commercial where Super Greg has a showdown with Lee's mascot, Buddy Lee. Super Greg was portrayed by Sacha Baron Cohen. Super Greg might have contained inspirational elements in creating his next persona, Ali G. Super Greg was a site in a set of 3 sites, they were: * Super Greg, Concept Site * Curry, Rubberburner * Roy, Born to Destroy They were all teasers for a campaign for Lee Jeans. After the campaign the sites directed to Lee Jeans.
Article summary
Super Greg is a fictional DJ created by copywriter Linus Karlsson and creative director Paul Malmström for the Minneapolis advertising agency Fallon McElligott as part of a viral marketing campaign for American jeans company, Lee Jeans in 1999. The campaign launched with a one-page website (www.supergreg.com) and culminated in a TV commercial where Super Greg has a showdown with Lee's mascot, Buddy Lee. Super Greg was portrayed by Sacha Baron Cohen. Super Greg might have contained inspirational elements in creating his next persona, Ali G. Super Greg was a site in a set of 3 sites, they were: * Super Greg, Concept Site * Curry, Rubberburner * Roy, Born to Destroy They were all teasers for a campaign for Lee Jeans. After the campaign the sites directed to Lee Jeans.
Key claims
No claims recorded.
Discussion questions
- Summarise the article in your own words. Which single claim would you verify first, and why?
- Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
- If two sources disagreed about one of these facts, what would you need in order to trust one over the other?
Bibliography
No sources recorded.
Key claims and bibliography are generated from the same tracked claims and sources as the article page.