SuperPretzel
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SuperPretzel is a brand of frozen pretzels marketed by J & J Snack Foods Corporation Pennsauken Township, New Jersey. The basic product is a box containing 6 pretzels, which are designed to be heated in either the oven or microwave, as well as a packet of salt to add to the pretzels.
SuperPretzel is a brand of frozen pretzels marketed by J & J Snack Foods Corporation Pennsauken Township, New Jersey. The basic product is a box containing 6 pretzels, which are designed to be heated in either the oven or microwave, as well as a packet of salt to add to the pretzels.
History
In 1971, Gerry Shreiber bought a struggling pretzel company in bankruptcy court for about $70,000. Shreiber's plan was to market soft pretzels to sports stadiums, which at the time had a limited menu. To build a display case, Shreiber used several metal hooks arranged in the shape of a tree, and built a glass case around it. He coined the name "SuperPretzel" due to his love of Superman.
Operations
SuperPretzel products are available across a number of retail chains in the United States and Canada including Target, Walmart, Safeway, Fred Meyer, QFC, Kmart, Winn-Dixie, Key Food, WinCo Foods, Albertsons, and Food Universe. Their products are also sold online by Instacart, Amazon Fresh, FreshDirect, Peapod, Gopuff, and Shipt.A
External links
Product website Company website
Text derived from https://en.wikipedia.org/w/index.php?oldid=1336288108 under CC BY-SA 4.0; modifications have been made.