Sussie Morrish
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Sussie Celna Morrish is a Filipina–New Zealand marketing academic, and is a full professor at the University of Canterbury, specialising in entrepreneurship, strategic marketing and the hospitality industry.
Sussie Celna Morrish is a Filipina–New Zealand marketing academic, and is a full professor at the University of Canterbury, specialising in entrepreneurship, strategic marketing and the hospitality industry.
Academic career
Morrish is originally from the Philippines. Morrish lectured at the University of Auckland from 2005 to 2009, whilst at the same time completing a PhD titled Portfolio entrepreneurs: pathways to growth and development at the University of Canterbury in 2008. Her thesis was supervised by Professor Bob Hamilton and Associate Professor Nilakant. Morrish then joined the faculty of the Department of Management, Marketing and Entrepreneurship at University of Canterbury, rising to full professor. Morrish teaches in the areas of strategic marketing and entrepreneurship. Morrish is interested in entrepreneurship and the hospitality industry. She tracked numbers of hospitality businesses in Christchurch after the 2011 earthquakes, noting that cafes and restaurants had returned to pre-quake numbers within about three years, and that some businesses used the disruption as an opportunity to reposition themselves or their brand in the market. Morrish also researches food security and luxury consumption. Morrish is an associate editor of the Journal of Strategic Marketing, the Journal of Macromarketing and the Journal of Research in Marketing and Entrepreneurship, and was guest editor of the second edition of Journal of Research in Marketing and Entrepreneurship in 2011. She also serves on the Advisory Board of the Global Research Conference on Marketing and Entrepreneurship.
References
External links
What if Entrepreneurs led the Christchurch Rebuild? Sussie Morrish speaking in September 2004, via YouTube
Text derived from https://en.wikipedia.org/w/index.php?oldid=1378134979 under CC BY-SA 4.0; modifications have been made.