.swatch
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Swatch is a Swiss watch company founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of the Swatch Group. The Swatch product line was developed as a response to the "quartz crisis" of the 1970s and 1980s, in which inexpensive, battery-powered, quartz-regulated watches were competing against more established European watchmakers focused on artisanal craftsmanship producing mostly mechanical watches. The name Swatch is a contraction of "second watch", its concept of "low-cost, high-tech, artistic and emotional" watches marketed as casual, disposable accessories.
Text derived from https://en.wikipedia.org/w/index.php?oldid=1370662092 under CC BY-SA 4.0; modifications have been made.
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