Tatari (platform)
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Tatari is a convergent TV ad platform that allows the creation, management, and measurement of advertisements across linear TV, streaming TV, and online video platforms. In March 2022, Tatari acquired TheViewPoint, a CTV SSP monetization platform. In April 2022, Tatari launched Similar Inventory, which provides suggestions for linear and streaming TV inventory based on existing campaigns. A year later, in June 2023, Tatari launched Vault, a sister company that creates "tokens" by matching first-party data from publishers and advertisers with Experian identifiers. Tatari, TheViewPoint, and Vault are three separate subsidiary companies under a parent company called Infra.
Tatari is a convergent TV ad platform that allows the creation, management, and measurement of advertisements across linear TV, streaming TV, and online video platforms. In March 2022, Tatari acquired TheViewPoint, a CTV SSP monetization platform. In April 2022, Tatari launched Similar Inventory, which provides suggestions for linear and streaming TV inventory based on existing campaigns. A year later, in June 2023, Tatari launched Vault, a sister company that creates "tokens" by matching first-party data from publishers and advertisers with Experian identifiers. Tatari, TheViewPoint, and Vault are three separate subsidiary companies under a parent company called Infra.
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