Tazo
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Tazo Tea Company (TAZO) is a tea and herbal tea blender and distributor founded in Portland, Oregon. It is now a Lipton Teas and Infusions division and is based in Kent, Washington.
Tazo Tea Company (TAZO) is a tea and herbal tea blender and distributor founded in Portland, Oregon. It is now a Lipton Teas and Infusions division and is based in Kent, Washington.
History
Tazo ( ) Tea was founded in 19941 by Steven Smith. The manufacturing and distribution was maintained by North American Tea & Coffee, a Canadian-based food manufacturing company. Tazo approached then Starbucks CEO Howard Schultz in 1998, seeking further investment partners. The company was purchased by Starbucks in 1999 for $8.1 million. Starbucks opened the first Tazo-branded tea shop in November 2012. It closed a year later and was converted into a Teavana store. In November 2017, Starbucks sold Tazo to Unilever for $384 million. Unilever reached an agreement in November 2021 to sell the majority of its tea business to private equity firm CVC Capital Partners for €4.5 billion. This included the Tazo business. The sale was completed in July 2022, with the new company named Lipton Teas and Infusions.
Marketing
The company uses "New Age"-style marketing and product labeling. For example, every box of tea was once labeled as "blessed by a certified tea shaman" and an original tag line was "The Reincarnation of Tea." Until 2013, the logo used the Exocet typeface, slightly modified. For example, the T in Tazo was changed for readability purposes in 2006 by sliding the cross-piece toward the top of the letter.
See also
Lipton Teas and Infusions
References
External links
Official Website
Text derived from https://en.wikipedia.org/w/index.php?oldid=1371730166 under CC BY-SA 4.0; modifications have been made.