Temu

Temu ( , ; originally short for "Team Up, Price Down") is a Chinese-owned online marketplace operated by e-commerce company PDD Holdings, which is owned by Colin Huang. It offers heavily discounted consumer goods, mostly shipped to consumers directly from China. By April 2025, the platform had expanded its operations to more than 90 markets. In March 2024, Temu launched its Local Seller Program in the United States. As of July 2025, the program was operational in the UK, France, Italy, Japan, Mexico, and Australia, among other countries. The program is designed to avoid tariffs in the USA and other countries. Temu's business model has allowed it to become popular among consumers, but has also drawn concerns over data privacy, forced labor, intellectual property, and the low quality of its marketplace products. The company has been embroiled in legal disputes with Shein, a direct competitor. The rise of Temu is one of Amazon's biggest challenges in years. A 2023 report by the U.S. House Select Committee on Strategic Competition found an "extremely high risk" of forced labor in the company's supply chains and accused it of exploiting the U.S. de minimis trade loophole to evade customs enforcement.…

Temu ( , ; originally short for "Team Up, Price Down") is a Chinese-owned online marketplace operated by e-commerce company PDD Holdings, which is owned by Colin Huang. It offers heavily discounted consumer goods, mostly shipped to consumers directly from China. By April 2025, the platform had expanded its operations to more than 90 markets. In March 2024, Temu launched its Local Seller Program in the United States. As of July 2025, the program was operational in the UK, France, Italy, Japan, Mexico, and Australia, among other countries. The program is designed to avoid tariffs in the USA and other countries. Temu's business model has allowed it to become popular among consumers, but has also drawn concerns over data privacy, forced labor, intellectual property, and the low quality of its marketplace products. The company has been embroiled in legal disputes with Shein, a direct competitor. The rise of Temu is one of Amazon's biggest challenges in years. A 2023 report by the U.S. House Select Committee on Strategic Competition found an "extremely high risk" of forced labor in the company's supply chains and accused it of exploiting the U.S. de minimis trade loophole to evade customs enforcement. The platform has faced multiple class action lawsuits over data privacy practices, investigations by South Korean and European regulators over toxic substances in products and breaches of the Digital Services Act, and criticism from consumer groups over product quality and safety. In the UK, the Advertising Standards Authority banned several Temu ads for sexualizing a child and objectifying women. The company has also been involved in an ongoing legal dispute with rival Shein over copyright infringement and antitrust allegations, with a UK trial expected in late 2026. On October 17, 2022, Temu emerged as the most-downloaded U.S. shopping app. According to Sensor Tower, it was the most downloaded mobile app in any category in the U.S. between November 1 and December 14, 2022. According to Similarweb, as of September 2024, it became the second most-visited online shopping site in the world. As of December of the same year, the number of monthly active users of Temu's global smartphone app surpassed that of Amazon. In 2024, it was the most downloaded iPhone app in over 20 countries. ==Products== The products on Temu are available in over 600 categories, such as clothing, jewelry, pet supplies, and home and garden, among others. Its products are sold at competitive prices. ===Digital Services Act=== In May 2024, the European Consumer Organisation launched a complaint against Temu with the European Commission alleging breaches of the Digital Services Act concerning trader traceability requirements and algorithmic transparency and accountability. In October 2024, the European Commission launched an investigation against Temu amid concerns over the sale of illegal and counterfeit products on the platform, the reappearance of previously banned sellers, and the app's addictive design. In July 2025, the European Commission stated that Temu was breaking EU rules by failing to prevent the sale of illegal products. ===EU fine=== In May 2026, the EU fined Temu 200 million euros for allowing the sale of products illegal in the EU, including unsafe baby toys and defective electronics chargers.

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