Lesson plan
The Marketer
The Marketer was a marketing magazine published ten times a year by Redactive Publishing Ltd. Both The Marketer and www.themarketer.co.uk were the official magazine and website of The Chartered Institute of Marketing. The Marketer aimed to offer in-depth analyses and practical guides to help marketers stay at the cutting edge of the profession, combining the Institute's academic expertise with marketers’ real-life experience to promote marketing as a core business function. It was distributed in several countries around the world including Britain, Australia, Ghana, China, Kenya, Malaysia, New Zealand, Poland, Singapore and Sri Lanka. Its circulation from 1 July 2007 to 30 June 2008 was 36,755. Its monthly e-newsletter was sent out to 80,000 recipients. In 2015 the magazine ceased publication and was replaced by another magazine, Catalyst.
Article summary
The Marketer was a marketing magazine published ten times a year by Redactive Publishing Ltd. Both The Marketer and www.themarketer.co.uk were the official magazine and website of The Chartered Institute of Marketing. The Marketer aimed to offer in-depth analyses and practical guides to help marketers stay at the cutting edge of the profession, combining the Institute's academic expertise with marketers’ real-life experience to promote marketing as a core business function. It was distributed in several countries around the world including Britain, Australia, Ghana, China, Kenya, Malaysia, New Zealand, Poland, Singapore and Sri Lanka. Its circulation from 1 July 2007 to 30 June 2008 was 36,755. Its monthly e-newsletter was sent out to 80,000 recipients. In 2015 the magazine ceased publication and was replaced by another magazine, Catalyst.
Key claims
No claims recorded.
Discussion questions
- Summarise the article in your own words. Which single claim would you verify first, and why?
- Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
- If two sources disagreed about one of these facts, what would you need in order to trust one over the other?
Bibliography
No sources recorded.
Key claims and bibliography are generated from the same tracked claims and sources as the article page.