Lesson plan

Thinkbox

Thinkbox is the marketing body for commercial TV in the UK. Its shareholders are Channel 4, ITV, Sky Media and UKTV. Together Thinkbox's shareholders represent over 99% of commercial TV advertising revenue through their owned and partner TV channels. Thinkbox's Associate Members are Amazon, Disney+, DSTv (South Africa), Netflix, STV, TAM Ireland, Think TV (Australia), thinktv (Canada), TVN Media (Poland), Tenk TV (Norway), TV4 (Sweden), Vevo, Virgin Media, and Warner Bros. Discovery (UK & Ireland). Thinkbox was launched in February 2005 with a consortium consisting of eight companies, and was initially run as a virtual organisation. In 2006 the group changed direction, hiring Tess Alps as the CEO and undergoing significant internal changes, including the loss of one of the original eight companies involved in creating the organisation. After Lindsey Clay became Thinkbox's CEO in 2013, Tess Alps became Thinkbox Chair. Alps retired from Thinkbox at the end of 2020. Thinkbox's activities include supporting research into aspects of marketing using television, supporting various television and advertising marketing awards (including their regular creativity awards, The Thinkboxes, and the IPA Effectiveness Awards), running a series of events and training programs, and providing information to marketers about television advertising.…

Back to article

Article summary

Thinkbox is the marketing body for commercial TV in the UK. Its shareholders are Channel 4, ITV, Sky Media and UKTV. Together Thinkbox's shareholders represent over 99% of commercial TV advertising revenue through their owned and partner TV channels. Thinkbox's Associate Members are Amazon, Disney+, DSTv (South Africa), Netflix, STV, TAM Ireland, Think TV (Australia), thinktv (Canada), TVN Media (Poland), Tenk TV (Norway), TV4 (Sweden), Vevo, Virgin Media, and Warner Bros. Discovery (UK & Ireland). Thinkbox was launched in February 2005 with a consortium consisting of eight companies, and was initially run as a virtual organisation. In 2006 the group changed direction, hiring Tess Alps as the CEO and undergoing significant internal changes, including the loss of one of the original eight companies involved in creating the organisation. After Lindsey Clay became Thinkbox's CEO in 2013, Tess Alps became Thinkbox Chair. Alps retired from Thinkbox at the end of 2020. Thinkbox's activities include supporting research into aspects of marketing using television, supporting various television and advertising marketing awards (including their regular creativity awards, The Thinkboxes, and the IPA Effectiveness Awards), running a series of events and training programs, and providing information to marketers about television advertising.…

Key claims

  1. date of establishment: 2000 — source: Wikipedia · confidence 0.95
  2. date of foundation: 2005 — source: Wikipedia · confidence 0.95

Discussion questions

  1. Summarise the article in your own words. Which single claim would you verify first, and why?
  2. The record states that the date of establishment is "2000". What evidence would count against this claim?
  3. The record states that the date of foundation is "2005". What evidence would count against this claim?
  4. Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
  5. If two sources disagreed about one of these facts, what would you need in order to trust one over the other?

Bibliography

  1. Wikipedia https://en.wikipedia.org/w/index.php?oldid=1354893250

Key claims and bibliography are generated from the same tracked claims and sources as the article page.