Tizer

Tizer is an orange-coloured, citrus-flavoured carbonated soft drink bottled and sold in the UK. It was launched in 1924 by Fred and Tom Pickup when it was known as "Pickup's Appetizer", later abbreviated to Tizer. The original Tizer company would produce a range of other soft drinks including Jusoda. The drink has been manufactured by A.G. Barr since 1972.

Tizer is an orange-coloured, citrus-flavoured carbonated soft drink bottled and sold in the UK. It was launched in 1924 by Fred and Tom Pickup when it was known as "Pickup's Appetizer", later abbreviated to Tizer. The original Tizer company would produce a range of other soft drinks including Jusoda. The drink has been manufactured by A.G. Barr since 1972. ==History== ===Other Tizer variants=== Barr launched several other flavour variants. In 2003, Purple and Green versions of the drink were launched, while a year later Tizer Fruitz was launched. ==Branding and packaging== ==="Ize" campaign=== In 1985, Tizer initiated a television campaign on TV-am exploring the "Tize-izer" vocabulary, depicting scenarios in which characters place "ize" between the syllables of words. A free, promotional flexidisc, featuring the voice of Spitting Image impressionist Rory Bremner, was produced as part of the campaign. The Evening Despatch described Bremner as "doing the most to help people master the new language." The tongue twister-based language grew in popularity among children who, according to Isle of Wight County Press, would use the patois "to the complete bewilderment of mums and dads". ===Fan club=== A Tizer fan club for United Kingdom based consumers was launched in July 1991. The fan club was advertised in teenage magazines such as Smash Hits and cost £3.00 to join. In return the fan club member received a membership card and Tizer merchandise including a folder, stickers and Tizer branded wraparound sunglasses. The fan club was discontinued around 1993. ===In store and incentives=== Tizer was sold at the discontinued pizza restaurant chain, Pizzaland. In 1995, cans of Tizer offered that the specific can was "worth £1 at Pizzaland" when £4 or more was spent. ===Sponsorship=== In 1997, Tizer took over the sponsorship of The Chart Show which was a Saturday morning music chart show on the ITV network in the UK. From 23 January 1999, Tizer was the sponsor of the newly rebranded CD:UK which was the replacement for The Chart Show back in 1998. Tizer sponsored a roller coaster in Southport called the "Traumatizer" from 1999. The ride was closed in 2006 and relocated to Blackpool Pleasure Beach, where it became known as "Infusion".

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