Lesson plan
Trunk Monkey
Trunk Monkey is a concept originally created in January, 2000 by Sean Sosik-Hamor for the automotive group of Subaru enthusiasts in the New England Subaru Impreza Club, or NESIC. The original concept of a "Trunk Monkey" was a small stuffed animal placed in the trunk of a vehicle which came alive and jumped from side to side to help distribute weight during "spirited driving maneuvers". The Trunk Monkey television ads, loosely based on this concept, were created in 2003 by the advertising agency R\West in Portland, Oregon. Originally created for the Suburban Auto Group of Sandy, Oregon, the spots have also been syndicated to multiple dealerships across the country.
Article summary
Trunk Monkey is a concept originally created in January, 2000 by Sean Sosik-Hamor for the automotive group of Subaru enthusiasts in the New England Subaru Impreza Club, or NESIC. The original concept of a "Trunk Monkey" was a small stuffed animal placed in the trunk of a vehicle which came alive and jumped from side to side to help distribute weight during "spirited driving maneuvers". The Trunk Monkey television ads, loosely based on this concept, were created in 2003 by the advertising agency R\West in Portland, Oregon. Originally created for the Suburban Auto Group of Sandy, Oregon, the spots have also been syndicated to multiple dealerships across the country.
Key claims
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Discussion questions
- Summarise the article in your own words. Which single claim would you verify first, and why?
- Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
- If two sources disagreed about one of these facts, what would you need in order to trust one over the other?
Bibliography
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Key claims and bibliography are generated from the same tracked claims and sources as the article page.