Lesson plan
Vevo
Vevo LLC ( , an abbreviation for "Video Evolution", stylised in all caps until 2013) is an American multinational video hosting service, best known for providing music videos to YouTube. The service is also available as an app on selected smart TVs, digital video recorders, digital media players, and streaming television services. The service once offered a consumer mobile and tablet app; this was shut down in May 2014 to allow the service to focus on its other platforms. The service was launched on December 8, 2009, as a joint venture among three major record companies: Universal Music Group (UMG), Sony Music Entertainment (SME), and EMI. In August 2016, Warner Music Group (WMG), the world's third-largest record company, agreed to license premium videos from its artists to Vevo. Initially, the service hosted only music videos from UMG and SME, syndicated on YouTube and its app, and the advertising revenue was shared by Google and Vevo. Originally, WMG was reported to be considering hosting its content on the service after it launched, but formed an alliance with rival MTV Networks (now Paramount Media Networks). In August 2015, Vevo expressed renewed interest in licensing music from WMG and a deal with WMG was completed on August 2, 2016, the deal is exclusive to Vevo and does not include YouTube, where WMG continues to upload independently.
Article summary
Vevo LLC ( , an abbreviation for "Video Evolution", stylised in all caps until 2013) is an American multinational video hosting service, best known for providing music videos to YouTube. The service is also available as an app on selected smart TVs, digital video recorders, digital media players, and streaming television services. The service once offered a consumer mobile and tablet app; this was shut down in May 2014 to allow the service to focus on its other platforms. The service was launched on December 8, 2009, as a joint venture among three major record companies: Universal Music Group (UMG), Sony Music Entertainment (SME), and EMI. In August 2016, Warner Music Group (WMG), the world's third-largest record company, agreed to license premium videos from its artists to Vevo. Initially, the service hosted only music videos from UMG and SME, syndicated on YouTube and its app, and the advertising revenue was shared by Google and Vevo. Originally, WMG was reported to be considering hosting its content on the service after it launched, but formed an alliance with rival MTV Networks (now Paramount Media Networks). In August 2015, Vevo expressed renewed interest in licensing music from WMG and a deal with WMG was completed on August 2, 2016, the deal is exclusive to Vevo and does not include YouTube, where WMG continues to upload independently.
Key claims
No claims recorded.
Discussion questions
- Summarise the article in your own words. Which single claim would you verify first, and why?
- Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
- If two sources disagreed about one of these facts, what would you need in order to trust one over the other?
Bibliography
No sources recorded.
Key claims and bibliography are generated from the same tracked claims and sources as the article page.