Lesson plan
Virtual Bartender
Virtual Bartender (virtualbartender.beer.com) was a viral marketing campaign launched in 2004 by beer.com, which featured an online interactive "virtual bartender", played by Playboy model Tammy Plante. When a request, such as "pour me a beer," "dance on the bar" or "fight like a Jedi", was recognized the "virtual bartender" carried out the task before returning to her idling position to await another request. There were over 120 different actions and thousands of different words and phrases that produced a response. The company claimed that the site received over 10 million visits and 200 million page views in its first month of release. In the spring of 2005, the campaign released a second Virtual Bartender game, featuring two models instead of one.
Article summary
Virtual Bartender (virtualbartender.beer.com) was a viral marketing campaign launched in 2004 by beer.com, which featured an online interactive "virtual bartender", played by Playboy model Tammy Plante. When a request, such as "pour me a beer," "dance on the bar" or "fight like a Jedi", was recognized the "virtual bartender" carried out the task before returning to her idling position to await another request. There were over 120 different actions and thousands of different words and phrases that produced a response. The company claimed that the site received over 10 million visits and 200 million page views in its first month of release. In the spring of 2005, the campaign released a second Virtual Bartender game, featuring two models instead of one.
Key claims
No claims recorded.
Discussion questions
- Summarise the article in your own words. Which single claim would you verify first, and why?
- Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
- If two sources disagreed about one of these facts, what would you need in order to trust one over the other?
Bibliography
No sources recorded.
Key claims and bibliography are generated from the same tracked claims and sources as the article page.