Vuse

Vuse (pronunciation: ) is an American brand of electronic cigarettes introduced in 2013. They are produced and marketed by the Reynolds American tobacco company and globally by its parent company, British American Tobacco (BAT). Products were previously also marketed internationally as Vype, originally launched by BAT before its acquisition of Reynolds American, until 2021.

Vuse (pronunciation: ) is an American brand of electronic cigarettes introduced in 2013. They are produced and marketed by the Reynolds American tobacco company and globally by its parent company, British American Tobacco (BAT). Products were previously also marketed internationally as Vype, originally launched by BAT before its acquisition of Reynolds American, until 2021. ==History and products== Reynolds American launched Vuse in a June 2013 press conference, the first time the company had launched a product with a press conference in two decades. R.J. Reynolds promoted Vuse with print, direct mail, and TV advertising, the latter of which is highly unusual for tobacco products in the United States. Produced and marketed by its new R.J. Reynolds Vapor Company (RJRVC) subsidiary, Vuse was launched in Colorado, but it quickly become available across the rest of the United States. In 2016, R.J. Reynolds Vapor introduced the Vuse Vibe e-cigarette, featuring more liquid and a larger battery compared to the previous Vuse Solo. In 2017, British American Tobacco (BAT) purchased Reynolds American Inc. (RAI), effectively putting the Vuse brand under the control of BAT, who were already marketing a line of e-cigarettes named Vype outside the United States. BAT and RAI were already collaborating on vapor products for over a year before the parent company acquisitions. In August 2018, Vuse launched the Vuse Alto, (marketed as Vuse ePod in Canada) a pod mod-type vaporizer, which is the variant of e-cigarette that rival Juul is. It was marketed as a direct competitor to Juul and would become one of the best-selling devices in the market. In April 2018, R.J. Reynolds Vapor Company issued a recall of Vuse Vibe devices throughout the United States. It stated that the batteries of Vuse Vibe vaporizers were malfunctioning and overheating after injuries were reported. The cause of the malfunction has not been disclosed. In 2023 outside the US, Vuse ePen 3 was discontionued while Vuse ePod was rebranded to Vuse Pro. The same year, BAT started marketing Vuse in South Korea beginning with the Vuse Go and Vuse also entered the Malaysian market. ==References== ==External links== Official website Official website of R. J. Reynolds Vapor Company

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