Wella

Wella is a multinational hair care and cosmetics company headquartered in Geneva, Switzerland . It develops, manufactures, and distributes professional and consumer hair and nail products, including coloring, styling, and hair care lines. Founded in 1880¹ in Germany by Franz Ströher, the company has undergone multiple ownership transitions. Since 2020, it has operated as an independent entity, majority-owned by private equity firm KKR following its separation from Coty Inc. As of 2025, Wella operates in over 150 countries and manages a portfolio of brands that includes Wella Professionals, ghd, OPI, Nioxin, Sebastian Professional, Clairol, and Briogeo.

Wella is a multinational hair care and cosmetics company headquartered in Geneva, Switzerland . It develops, manufactures, and distributes professional and consumer hair and nail products, including coloring, styling, and hair care lines. Founded in 1880 in Germany by Franz Ströher, the company has undergone multiple ownership transitions. Since 2020, it has operated as an independent entity, majority-owned by private equity firm KKR following its separation from Coty Inc. As of 2025, Wella operates in over 150 countries and manages a portfolio of brands that includes Wella Professionals, ghd, OPI, Nioxin, Sebastian Professional, Clairol, and Briogeo. ==History== ]] == Digital expansion== Wella Company official online distribution channel is Wellastore, a dedicated e-commerce platform designed to serve independent stylists and salon professionals. Wellastore, enables professionals worldwide to purchase products from Wella’s portfolio of brands, including Wella Professionals, O·P·I, Sebastian Professional, Nioxin, System Professional and ghd. It supports business-to-business (B2B) customers with educational resources, product information, and localized regional sites across North America, Europe, Australia and New Zealand. In 2022, Wella Company introduced the Wellastore App for iOS and Android, providing mobile access to ordering tools and professional resources such as a digital shade chart. In 2025, the app integrated InspoLab™, an AI-based consultation feature designed to help salon professionals conduct client consultations with confidence and achieve precise color results. As of 2025, Wellastore operates in more than 20 markets, including the United States, Canada, the United Kingdom, France, Spain, Portugal, Australia, New Zealand, Italy, Greece, Germany, Austria, Switzerland, and Northern European countries. == Rebranding and other ventures== In 2024, Wella-owned OPI partnered with the yet-to-be-released film Wicked on a limited-edition nail collection and named Cynthia Erivo, who stars as Elphaba, as its brand ambassador. In May 2025, Wella Professionals named Manushi Chhillar as its brand ambassador in India, aligning the announcement with its TrendVision event. In July of the same year, Wella announced sponsorship of MP Motorsport and its driver Joanne Ciconte, debuting at the Formula 1 Pirelli Grand Prix du Canada as part of the brand’s “Make It You” campaign and broader collaboration with the F1 Academy. According to KKR's 2023 Sustainability Report, the company made progress in reducing plastic waste, sourcing materials more sustainably, and lowering its carbon emissions. In 2023, it reported advancements in its environmental, social, and governance (ESG) objectives alongside financial growth. In 2025, Wella received a WorldStar Global Packaging Award from the World Packaging Organisation for its Wella Care Ultimate Bottle.

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