Where.com
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Where, Inc. was a location-based media company in North America. Their main products were the WHERE consumer application and WHERE Ads, a hyper-local ad network that connected merchants with local audiences. PayPal announced its acquisition of Where, Inc. in 2011 for $135 million.
Where, Inc. was a location-based media company in North America. Their main products were the WHERE consumer application and WHERE Ads, a hyper-local ad network that connected merchants with local audiences. PayPal announced its acquisition of Where, Inc. in 2011 for $135 million. ==Products== ===Where.com=== The consumer site Where.com launched in March 2010. The Website is a local search and recommendation portal that allows people to find local events, read reviews and other business information, and write their own reviews. On Where.com, people can also create their own user accounts or use their current WHERE mobile application account information to build a personal profile. ===WHERE Ads=== WHERE Ads is a hyper-local ad network that localizes traditional advertising techniques with improved performance for better results. Ads engage consumers through location relevance, design optimizing, and delivery format flexibility. In May 2012, WHERE Ads became PayPal Media Network (PPMN). ===Availability=== WHERE is available in North America and can be downloaded for a monthly fee from the Android Market, BlackBerry App World, iOS App Store, and Palm App Catalog. WHERE is also available from the AT&T MEdia Mall, T-Mobile web2go, and VZW V Cast Apps. Wireless carriers — AT&T, Boost Mobile, Helio, MetroPCS, Sprint, Verizon Wireless, Virgin Mobile smartphone devices — Android, BlackBerry, iPhone, Palm, Windows Phone 7 ==PayPal/eBay acquisition== ===Management team=== PayPal acquired Where.com in 2011. At the time, the management consisted of the following: Walt Doyle, CEO Jerry King, COO Ivan Mitrovic, CTO Mok Oh, Chief Innovation Officer David Chang, VP, Product Dan Gilmartin, VP, Marketing Joshua Summers, VP, Ad Operations Nataly Kogan, VP, Consumer Experience Ron Braunfeld, VP of Business Development Doug Hurd, VP of Business Development, Carrier & OEM Niall Hawkins, VP of Finance Arik Keller, Senior Director, Merchant Services Jim Caralis, Director, Consumer Product Craig Forman, Executive Chairman ===Mergers & acquisition comparables=== In the mobile industry, there have been several notable acquisitions of Boston area startups by larger technology companies: VeriSign's acquisition of m-Qube for $250M1 in 2006 AOL's acquisition of Third Screen Media for $107M in 2007 Nokia's acquisition of Enpocket in 2007 Apple's acquisition of Quattro Wireless for $275M in 2010 Twitter's acquisition of Crashlytics for $100M in 2013 Millennial Media's acquisition of Jumptap for $225M in 2013 Millennial Media's acquisition of Nexage for $108M in 2014 ===Post-acquisition=== Unlike many other acquisitions in the mobile industry, WHERE continued to grow its Boston-based presence after its acquisition. In January 2012, PayPal President Scott Thompson, local executives Walt Doyle, and David Chang met with Massachusetts Governor Deval Patrick to discuss an expansion of California-based PayPal into Boston. After exploring nearly a dozen potential new office sites in Boston, PayPal selected One International Place as its new location for its Boston headquarters. In 2013, the eBay Boston office houses several operating entities including PayPal, StubHub, and Start Tank. ==Start Tank== The Start Tank is a business incubator hosted by PayPal, which offers free co-working space for early-stage startups. ==References== iPhone App Store featuring WHERE Blackberry Application Store featuring WHERE
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