Lesson plan

Wildfire Interactive

Wildfire Interactive Inc, or Wildfire, was a startup software company based in Redwood City that developed a social marketing application that enabled businesses to create, optimize and measure their presence on social networks such as Facebook, Twitter, Pinterest and YouTube. It was founded in 2008 by Victoria Ransom and Alain Chuard. Google acquired Wildfire in 2012 for a reported $450 million. In 2014, Wildfire announced it would be integrated into Google's general adtech platform DoubleClick.

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Article summary

Wildfire Interactive Inc, or Wildfire, was a startup software company based in Redwood City that developed a social marketing application that enabled businesses to create, optimize and measure their presence on social networks such as Facebook, Twitter, Pinterest and YouTube. It was founded in 2008 by Victoria Ransom and Alain Chuard. Google acquired Wildfire in 2012 for a reported $450 million. In 2014, Wildfire announced it would be integrated into Google's general adtech platform DoubleClick.

Key claims

  1. date of foundation: 2008 — source: Wikipedia · confidence 0.95
  2. employees: 400 employees — source: Wikipedia · confidence 0.95

Discussion questions

  1. Summarise the article in your own words. Which single claim would you verify first, and why?
  2. The record states that the date of foundation is "2008". What evidence would count against this claim?
  3. The record states that the employees is "400 employees". What evidence would count against this claim?
  4. Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
  5. If two sources disagreed about one of these facts, what would you need in order to trust one over the other?

Bibliography

  1. Wikipedia https://en.wikipedia.org/w/index.php?oldid=1210645084

Key claims and bibliography are generated from the same tracked claims and sources as the article page.