WiLL

The WiLL brand was a marketing approach shared by a small group of Japanese companies who decided to offer products and services that focused on a younger demographic from August 1999 until July 2004 in Japan. The companies that participated were the Kao Corporation (a manufacturer of personal hygiene, household detergents, and cosmetics), Toyota, Asahi Breweries, Panasonic, Kinki Nippon Tourist Company, Ltd, Ezaki Glico Candy, and Kokuyo Co., Ltd. (an office furniture and stationery manufacturer). Toyota also engaged in a similar "youth oriented" approach in North America, with the Project Genesis program. This selective marketing experiment reflected a Japanese engineering philosophy called Kansei engineering, which was used by other Japanese companies. All products were listed online at "willshop.com".

Will may refer to: ==Common meanings== Will and testament, instructions for the disposition of one's property after death Will (philosophy), or willpower Will (sociology) Will, volition (psychology) Will, a modal verb - see Shall and will ==Arts, entertainment, and media== ===Films=== Will: G. Gordon Liddy, a 1982 TV film Will (1981 film), an American drama Will (2011 film), a British sports drama Will, a Japanese documentary film featuring Masahiro Higashide Bandslam, a 2008 film with the working title Will ===Literature=== Will (novel), by Christopher Rush Will (Will Self memoir), 2019 Will (Will Smith memoir), 2021 Will, an autobiography by G. Gordon Liddy ===Music=== Will (band), a Canadian electronic music act Will (Julianna Barwick album), a 2016 album by Julianna Barwick Will (Leo O'Kelly album), a 2011 album by Leo O'Kelly Will, a 1999 album by Akina Nakamori "Will" (Ayumi Hamasaki song), 2005 "Will" (Mika Nakashima song), 2002 "Will" (Joyner Lucas song), 2020 ===Radio=== WILL (AM), an NPR member station licensed to Urbana, Illinois, United States WILL-FM, an NPR member station licensed to Urbana, Illinois, United States WRMR (FM), a radio station licensed to Jacksonville, North Carolina, United States, which called itself "Will FM" from 2006 to 2008 WYHW, a radio station licensed to Wilmington, North Carolina, which called itself "Will FM" from 2008 to 2009 ===Other uses in arts, entertainment, and media=== Will (TV series), a TV series on the life of William Shakespeare Will: The Death Trap II, a video game WILL-TV, a PBS member station licensed to Urbana, Illinois, United States Will Wylde, a fictional character from the animated series Wylde Pak ==Law== Wisconsin Institute for Law and Liberty, a conservative law firm Women in Law and Litigation ("WILL"), in India ==People== Will (comics) (1927–2000), a comic strip artist Will (given name), a list of people and fictional characters named Will or Wil Will (surname) Will (Brazilian footballer) (born 1973¹) Will (singer), Italian singer-songwriter ==Ships== , a slave ship , a 1925 Thames sailing barge ==Other uses== Will County, Illinois, United States WiLL, a brand used by a small group of Japanese companies Weakside linebacker, or will, in gridiron football ==See also== Bill (disambiguation) The Will (disambiguation) William (disambiguation) Willing (disambiguation) Wills (disambiguation)

Text derived from https://en.wikipedia.org/w/index.php?oldid=1375179833 under CC BY-SA 4.0; modifications have been made.