WMGN
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WMGN (98.1 FM) is a commercial radio station licensed to Madison, Wisconsin, United States, known as "Magic 98". It is owned by Mid-West Family Broadcasting and broadcasts an adult contemporary radio format. WMGN's transmitter is sited off County Highway MM, near U.S. Route 14 in Fitchburg. The studios and offices are on Rayovac Drive in Madison.
WMGN (98.1 FM) is a commercial radio station licensed to Madison, Wisconsin, United States, known as "Magic 98". It is owned by Mid-West Family Broadcasting and broadcasts an adult contemporary radio format. WMGN's transmitter is sited off County Highway MM, near U.S. Route 14 in Fitchburg. The studios and offices are on Rayovac Drive in Madison.
History
The station signed on the air in September 1948 as WISC-FM. It was mostly simulcast with sister station WISC 1480 AM (now WLMV). WISC-AM-FM were owned by Radio Wisconsin, Inc., with offices in the Commercial State Bank Building. WISC-FM was the second commercial FM station in Madison, going on the air a year after 101.5 WIBA-FM. WISC-AM-FM slightly changed their call signs to WISM-AM-FM in 1959. They were network affiliates of the Mutual Broadcasting System. By the late 1960s, WISM-FM had a separate easy listening format, that was largely automated. By the 1980s, the easy listening format was attracting mostly older listeners. To gain a younger audience, WISM-FM flipped to soft rock as "Movin' Easy 98 FM". On December 1, 1983, the station changed its call letters to WMGN with the moniker "Magic 98". The format switched to soft adult contemporary music. Over time, the tempo picked up and WMGN became a Mainstream AC station.
References
External links
WMGN official website
Text derived from https://en.wikipedia.org/w/index.php?oldid=1335917097 under CC BY-SA 4.0; modifications have been made.