Wordmark
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A wordmark or word mark is a text-only statement of the name of a product, service, company, organization, or institution that is used for purposes of identification and branding. A wordmark can be an actual word (e.g., Apple), a made-up term that reads like a word (e.g., iPhone), or an acronym, initialism, or series of letters (e.g., IBM). In some jurisdictions a wordmark may be trademarked, giving it legal distinction, and potentially additional protection of any artistic presentation.
A wordmark or word mark is a text-only statement of the name of a product, service, company, organization, or institution that is used for purposes of identification and branding. A wordmark can be an actual word (e.g., Apple), a made-up term that reads like a word (e.g., iPhone), or an acronym, initialism, or series of letters (e.g., IBM). In some jurisdictions a wordmark may be trademarked, giving it legal distinction, and potentially additional protection of any artistic presentation. ===Companies=== ]] ==Copyrighting== In most cases, wordmarks cannot be copyrighted, as they do not reach the threshold of originality. ==See also== Slogan Place Branding Logo ==Notes== ==References== ==Further reading== Wheeler, Alina. Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands. Wiley: 2006. .
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