Lesson plan

WXVM

WXVM (104.1 FM is a radio station licensed to Merrill, Wisconsin. The station was originally titled as "Z104" broadcasting a classic rock format. On April 15, 2014, at 3PM, the station switched to "Magic 104", a hot adult contemporary format, keeping the WMZK call sign. The station's ratings fell quickly and badly, with many complaints of the switch (removing a well-known rock station for a format which failed earlier in the city on 96.7.) On January 12, 2015, the station switched back to Z104, again under the direction of Quicksilver, but slightly changed their format, to classic rock. The original format change to hot AC came when Radio One Communications agreed to acquire WMZK and WJMT from Barracuda Broadcasting/Quicksilver Broadcasting for $595,000 and immediate Time Brokerage Agreement. The sale never closed. On January 24, 2017, WMZK was sold to WRVM, Inc. and went silent in preparation for a switch to a simulcast of Christian radio station WRVM. After a period of transmitter repair, on May 19, 2017, WMZK's calls were changed to WXVM and it returned to the air with a simulcast of WRVM.

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Article summary

WXVM (104.1 FM is a radio station licensed to Merrill, Wisconsin. The station was originally titled as "Z104" broadcasting a classic rock format. On April 15, 2014, at 3PM, the station switched to "Magic 104", a hot adult contemporary format, keeping the WMZK call sign. The station's ratings fell quickly and badly, with many complaints of the switch (removing a well-known rock station for a format which failed earlier in the city on 96.7.) On January 12, 2015, the station switched back to Z104, again under the direction of Quicksilver, but slightly changed their format, to classic rock. The original format change to hot AC came when Radio One Communications agreed to acquire WMZK and WJMT from Barracuda Broadcasting/Quicksilver Broadcasting for $595,000 and immediate Time Brokerage Agreement. The sale never closed. On January 24, 2017, WMZK was sold to WRVM, Inc. and went silent in preparation for a switch to a simulcast of Christian radio station WRVM. After a period of transmitter repair, on May 19, 2017, WMZK's calls were changed to WXVM and it returned to the air with a simulcast of WRVM.

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Discussion questions

  1. Summarise the article in your own words. Which single claim would you verify first, and why?
  2. Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
  3. If two sources disagreed about one of these facts, what would you need in order to trust one over the other?

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