Lesson plan
Yaoota
Yaoota (Arabic: ياقوطة) is an Egyptian search engine for products sold online in Egypt. The engine, which was referred to by Forbes as the “Egyptian Version of Google Shopping”, made headlines in October 2015 upon securing the largest Series A investment in Egypt from UAE-based private equity KBBO Group, only one year post-launch. It was also featured in a separate Forbes ranking as number 2 of the 20 Most Promising Egyptian Startups. The choice of the name Yaoota, which translates roughly to “Crazy Tomatoes”, mirrors the Egyptian culture, which relies on an all too familiar street vendor shout out in street markets that mocks the volatility of tomato and vegetable prices.
Article summary
Yaoota (Arabic: ياقوطة) is an Egyptian search engine for products sold online in Egypt. The engine, which was referred to by Forbes as the “Egyptian Version of Google Shopping”, made headlines in October 2015 upon securing the largest Series A investment in Egypt from UAE-based private equity KBBO Group, only one year post-launch. It was also featured in a separate Forbes ranking as number 2 of the 20 Most Promising Egyptian Startups. The choice of the name Yaoota, which translates roughly to “Crazy Tomatoes”, mirrors the Egyptian culture, which relies on an all too familiar street vendor shout out in street markets that mocks the volatility of tomato and vegetable prices.
Key claims
No claims recorded.
Discussion questions
- Summarise the article in your own words. Which single claim would you verify first, and why?
- Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
- If two sources disagreed about one of these facts, what would you need in order to trust one over the other?
Bibliography
No sources recorded.
Key claims and bibliography are generated from the same tracked claims and sources as the article page.