Lesson plan
Zoich
Zoich (Cyrillic: Зойч, ) was a proposed mascot for the 2014 Winter Olympics from the official online mascot poll. Throughout the online voting, it was the most popular mascot from those submitted. It took around 40 minutes for Zoich to be voted to the top spot. The committee decided not to introduce it to the final round of the voting. Zoich was example of guerrilla marketing, as the artist was commissioned by the Sochi 2014 Olympic and Paralympic Organizing Committee to create a mascot which would serve as a promotion for the competition. In a June 2011 statement from the president of Committee, it was revealed that Zoich was not a genuine independent entry into the competition.
Article summary
Zoich (Cyrillic: Зойч, ) was a proposed mascot for the 2014 Winter Olympics from the official online mascot poll. Throughout the online voting, it was the most popular mascot from those submitted. It took around 40 minutes for Zoich to be voted to the top spot. The committee decided not to introduce it to the final round of the voting. Zoich was example of guerrilla marketing, as the artist was commissioned by the Sochi 2014 Olympic and Paralympic Organizing Committee to create a mascot which would serve as a promotion for the competition. In a June 2011 statement from the president of Committee, it was revealed that Zoich was not a genuine independent entry into the competition.
Key claims
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Discussion questions
- Summarise the article in your own words. Which single claim would you verify first, and why?
- Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
- If two sources disagreed about one of these facts, what would you need in order to trust one over the other?
Bibliography
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Key claims and bibliography are generated from the same tracked claims and sources as the article page.