Bluewashing
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Bluewashing is a deceptive form of marketing that overstates a company's commitment to responsible social practices. The term has similar connotations to greenwashing, but has a greater focus on economic and community factors. Alternatively, it could be phrased in a way that companies hide the social damage that their policies have caused. Active disinformation is a tool that companies use to make their goods or services more attractive to their consumers and shareholders.
Bluewashing is a deceptive form of marketing that overstates a company's commitment to responsible social practices. The term has similar connotations to greenwashing, but has a greater focus on economic and community factors. Alternatively, it could be phrased in a way that companies hide the social damage that their policies have caused. Active disinformation is a tool that companies use to make their goods or services more attractive to their consumers and shareholders. ==References==
Text derived from https://en.wikipedia.org/w/index.php?oldid=1378888549 under CC BY-SA 4.0; modifications have been made.