Lesson plan
Bluewashing
Bluewashing is a deceptive form of marketing that overstates a company's commitment to responsible social practices. The term has similar connotations to greenwashing, but has a greater focus on economic and community factors. Alternatively, it could be phrased in a way that companies hide the social damage that their policies have caused. Active disinformation is a tool that companies use to make their goods or services more attractive to their consumers and shareholders.
Article summary
Bluewashing is a deceptive form of marketing that overstates a company's commitment to responsible social practices. The term has similar connotations to greenwashing, but has a greater focus on economic and community factors. Alternatively, it could be phrased in a way that companies hide the social damage that their policies have caused. Active disinformation is a tool that companies use to make their goods or services more attractive to their consumers and shareholders.
Key claims
No claims recorded.
Discussion questions
- Summarise the article in your own words. Which single claim would you verify first, and why?
- Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
- If two sources disagreed about one of these facts, what would you need in order to trust one over the other?
Bibliography
No sources recorded.
Key claims and bibliography are generated from the same tracked claims and sources as the article page.