Jelli

Jelli is a San Mateo, California-based advertising technology firm, which develops solutions for the programmatic sale and airplay of radio advertising. The company was originally established as a provider of interactive music programming for radio stations, in which listeners were able to upvote and downvote songs played by a particular station in real-time (with songs disliked by listeners being automatically stopped and replaced by a different song). The company introduced its advertising platform in 2012, which eventually became its main business in 2014. iHeartMedia acquired Jelli in December 2018.

Jelli is a San Mateo, California-based advertising technology firm, which develops solutions for the programmatic sale and airplay of radio advertising. The company was originally established as a provider of interactive music programming for radio stations, in which listeners were able to upvote and downvote songs played by a particular station in real-time (with songs disliked by listeners being automatically stopped and replaced by a different song). The company introduced its advertising platform in 2012, which eventually became its main business in 2014. iHeartMedia acquired Jelli in December 2018.

Programmatic advertising

On June 29, 2012, Jelli formally announced its new programmatic advertising platform, RadioSpot. The cloud-based platform functions through a server installed by the station that is triggered by station traffic and automation software. The software also produces logs viewable in real time. Ad copy can be changed with just one to two minutes of lead time. In March 2014, Jelli unveiled SpotPlan and an API, allowing for advertisers to buy ad time and compare stations through an online interface. On June 29, 2014, Jelli officially ended its listener-controlled radio services. The move was preceded by the remaining Jelli stations bailing on the format. In 2012, KXLI dropped Jelli when it was sold to a new company who instated a new Spanish-language format. On June 24, 2014, KYLI was relaunched with a variant of the Pulse 87 dance/EDM brand, known as Pulse 96.7. On June 26, Jelli announced it would cease operations; classic rock WJLI in Paducah, Kentucky, and Top 40/CHR KSKR-FM in Roseburg, Oregon immediately dropped the "Jelli" moniker and the platform altogether. The remaining affiliated stations continued to broadcast Jelli shows until 11:59 p.m.(PDT) on June 29, 2014, when the platform shut down for good.

Adoption

Within two years, Jelli had 360 stations on RadioSpot, with large broadcasters including Sun Broadcasting Group, Townsquare Media, and Entercom. Additionally, RadioSpot had entered several new large markets with its debut on WQHT in New York, WPWX and WSRB in Chicago, KKDA-FM in Dallas and WDJQ in Cleveland. Later in 2014, Emmis Communications added WBLS to RadioSpot, and Beasley Broadcast Group entered with stations in Philadelphia, Miami and Las Vegas. In 2015, iHeartMedia introduced a new programmatic solution for its stations powered by Jelli. Jelli was acquired by iHeartMedia in December 2018.

References

Supplementary references

Music Start-Up Jelli Raises $7 Million, New York Times, May, 2010. Retrieved 1 September 2015. Jelli crowd-sourcing launches with 10 stations, including a second CBS outlet, Radio-Info.com, March 9, 2010. Retrieved 1 September 2015. Jelli’s User Controlled Radio Gets A Big Win: Live 105 To Use It Daily, Techcrunch, January, 2010. Retrieved 1 September 2015. Jelli: Making old-fashioned radio hip again, San Jose Mercury News, November, 2009. Retrieved 1 September 2015.

External links

Jelli official website - jelli

Text derived from https://en.wikipedia.org/w/index.php?oldid=1364334033 under CC BY-SA 4.0; modifications have been made.