Lesson plan
Jelli
Jelli is a San Mateo, California-based advertising technology firm, which develops solutions for the programmatic sale and airplay of radio advertising. The company was originally established as a provider of interactive music programming for radio stations, in which listeners were able to upvote and downvote songs played by a particular station in real-time (with songs disliked by listeners being automatically stopped and replaced by a different song). The company introduced its advertising platform in 2012, which eventually became its main business in 2014. iHeartMedia acquired Jelli in December 2018.
Article summary
Jelli is a San Mateo, California-based advertising technology firm, which develops solutions for the programmatic sale and airplay of radio advertising. The company was originally established as a provider of interactive music programming for radio stations, in which listeners were able to upvote and downvote songs played by a particular station in real-time (with songs disliked by listeners being automatically stopped and replaced by a different song). The company introduced its advertising platform in 2012, which eventually became its main business in 2014. iHeartMedia acquired Jelli in December 2018.
Key claims
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Discussion questions
- Summarise the article in your own words. Which single claim would you verify first, and why?
- Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
- If two sources disagreed about one of these facts, what would you need in order to trust one over the other?
Bibliography
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Key claims and bibliography are generated from the same tracked claims and sources as the article page.