Nuestro

Nuestro was the first nationally published, monthly, general-interest magazine, in English, for and about Latinos in the United States. Until this time only "special interest" magazines for Latinos existed and were written in Spanish. Latinos were an untapped and highly lucrative market. Census statistics showed that 76% of the Latino population was either bilingual or monolingual English. Philip H. Dougherty wrote: "Unlike all the other publications aimed at this market (estimated at from 2.6 million to 3.2 million households with an annual income of some $30 billion) Nuestro will be virtually entirely in English except for a brief Spanish synopsis preceding major features." Nuestro means "Ours" in Spanish. It was conceived by businessman Daniel Lopez. In 1972 he started Nuestro Grafico Inc., in Washington with $650 in seed money ($500 from Joan Gramatte, co-owner and art director, while $150 came from Lopez).

]] Nuestro was the first nationally published, monthly, general-interest magazine, in English, for and about Latinos in the United States. Until this time only "special interest" magazines for Latinos existed and were written in Spanish. Latinos were an untapped and highly lucrative market. Census statistics showed that 76% of the Latino population was either bilingual or monolingual English. Philip H. Dougherty wrote: "Unlike all the other publications aimed at this market (estimated at from 2.6 million to 3.2 million households with an annual income of some $30 billion) Nuestro will be virtually entirely in English except for a brief Spanish synopsis preceding major features." Nuestro means "Ours" in Spanish. It was conceived by businessman Daniel Lopez. In 1972 he started Nuestro Grafico Inc., in Washington with $650 in seed money ($500 from Joan Gramatte, co-owner and art director, while $150 came from Lopez). ==References==

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