Lesson plan
Pratfall effect
In social psychology, the pratfall effect is the tendency for a person's likability to change after making a mistake depending on perceived competence: highly competent individuals tend to become more likable, while average individuals may become less likable for the same error. Originally described in 1966 by Elliot Aronson, numerous studies have since been conducted to isolate the effects of gender, self-esteem, and blunder severity on change in appeal and likability. Occasionally referred to as the blemishing effect when used as a form of marketing, generalizations of the pratfall effect are often used to explain the counterintuitive benefits drawn from making mistakes.
Article summary
In social psychology, the pratfall effect is the tendency for a person's likability to change after making a mistake depending on perceived competence: highly competent individuals tend to become more likable, while average individuals may become less likable for the same error. Originally described in 1966 by Elliot Aronson, numerous studies have since been conducted to isolate the effects of gender, self-esteem, and blunder severity on change in appeal and likability. Occasionally referred to as the blemishing effect when used as a form of marketing, generalizations of the pratfall effect are often used to explain the counterintuitive benefits drawn from making mistakes.
Key claims
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Discussion questions
- Summarise the article in your own words. Which single claim would you verify first, and why?
- Which claim in this article is most likely to be revised as the sources update? How would you check its current status?
- If two sources disagreed about one of these facts, what would you need in order to trust one over the other?
Bibliography
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Key claims and bibliography are generated from the same tracked claims and sources as the article page.