Wunderman

Wunderman was a New York City-based global digital agency. It was part of Young & Rubicam Brands and a member of international advertising group WPP Group ( ). On November 26, 2018, WPP announced it was merging Wunderman with ad agency J. Walter Thompson to form Wunderman Thompson, and the merger was formalized in February 2019.

Wunderman was a New York City-based global digital agency. It was part of Young & Rubicam Brands and a member of international advertising group WPP Group ( ). On November 26, 2018, WPP announced it was merging Wunderman with ad agency J. Walter Thompson to form Wunderman Thompson, and the merger was formalized in February 2019.

Notable work

In 1961, the American Association of Advertising Agencies (4A's) asked Wunderman Ricotta and Kline to become the first direct-mail agency to join its ranks, symbolizing the advertising industries acceptance of direct marketing as a discipline. Among the agency's early innovations are the Columbia Record Club, the 1-800 toll-free number for businesses (developed for a Toyota campaign, the United States Post Office campaign for Mr. ZIP and the ZIP code, and the magazine subscription card.) A long-time relationship with American Express eventually led to the first customer rewards program—a breakthrough means of keeping customers loyal to a brand, a program that also transformed the travel and retail industries. In 2002, Wunderman won the inaugural Cannes Lions Direct Grand Prix. Since then numerous members of Wunderman (now Wunderman Thompson) have served on, or acted as Cannes Lions juries chairmen including Daniel Morel and Eco Moliterno.

References

Text derived from https://en.wikipedia.org/w/index.php?oldid=1371237656 under CC BY-SA 4.0; modifications have been made.